LEGO 2 the movie

16 Days. 25,000+ attendees.

The Lego Space Hollywood leveraged best in class technologies for the ultimate immersive playground for kids and parents alike. This 10,000 sq. foot environment featured oversized Lego character recreations, specialized interactive sensors, Kinect technology, Lego building zone, dueling laser & music turntables, and for good measure: a custom sticker station. At the same time, fans from around the country could step inside Emmit's room for the traveling Lego 2 Mini-Room experience. We covered thousands of miles over the course of two weeks and returned with a treasure chest full of epic user photos and fan-generated content.