READY PLAYER ONE

Choose Your Own Adventure

25,000 guests | 20MM+ impressions

The experiential, hyper-shareable maze was designed for all ages to escape the Real World and explore the OASIS in search of three hidden keys. This choose your own adventure experience gave fans total control to enjoy and interact with: A/V installations, interactive displays, nostalgic gaming stations, live actors, authentic film props, and early access to film content. This was all enhanced by character audio/video, a film-inspired custom music playlist, and a pop-up retail space sponsored by Hot Topic. Over 25,000 guests entered the maze and the activation garnered over 20MM+ impressions.