DC in dc
DC Comics at the Newseum
For the first time in history, DC Comics partnered with Warner Brothers to create an event unlike any other. It's very own Comic Fan Event at the Newseum in the heart of Washington D.C. Over the course of three days the city was treated to VIP television screenings, cast panels and signings, the premier of Black Lightning and a beautifully created comic book pop-up shop. ESC developed and executed the pop-up while also assisting with logistics for the overarching event. The customized shop connected fans to activities within the Newseum while also bringing in outside foot traffic.